Questions That Sell –
Sales Learning Program

Questions That Sell is a sales learning program that equips sales professionals with an arsenal of sales prospecting techniques and customer retention strategies through top sales questions. Through this sales learning program, you’ll learn to gain customer loyalty, increase sales, edge out the competition and sell to large companies. These top sales questions have been so successful, the book version of this sales learning program, Questions That Sell (AMACOM Books) by Paul Cherry, is an international best‑seller. The sales learning program includes:

Sales Learning Program Step 1
Sales Prospecting – Asking The Best Sales Questions

• Sales questions that penetrate hard to reach prospects.
• Sales prospecting techniques – using sales questions that create a powerful first impression.
• Ask the right sales questions to position yourself as a trusted business advisor.
• Probing sales questions to pry open closed accounts.
• Questions that get prospects to return your calls.
• Pre‑call planning questions that focus on outcomes.
• Sales questions that will drive your competition crazy.

Sales Learning Program Step 2
Questions that Sell – Seize Existing sales Opportunities

• 4 sales questions that uncover critical buying information.
• Emotional sales questions that target your customers’ hot buttons & burning needs – the key to customer retention training.
• Qualifying questions to keep you focused.
• 3‑step sales questioning strategy to eliminate the tire kickers.
• Power sales questions to engage top‑level decision‑makers.
• Questions that create a sense of urgency.

Sales Learning Program Step 3
Top sales Questions to sell at a Higher Price

• Tactical questions that sell – create dissatisfaction with their current vendor.
• Questions that rattle the price‑driven customer to stop and think.
• Questions that uncover the decision‑making process.
• Value‑added questions that eliminate competitive threats.

Sales Learning Program Step 4
Best sales Questions That Eliminate Price Objections
and Sales Stalls

• Questions that sell – diffuse price concerns & low ball tactics.
• Motivational questions to uncover hidden agendas that can sabotage the sale.
• Sales questions that jump‑start a stalled opportunity.
• Negotiating questions to keep you in control.

Sales Learning Program Step 5
Powerful sales Solutions Through Questions That Sell Sales Learning Program

• Sales questions that position your strengths.
• Consultative questions that differentiate you from the competitive choices available.
• Presentational sales questions to cross‑sell & up‑sell.
• Questions that sell that intensify the impact of your solution.
• How to shorten the sales cycle using these 5 questions.
• Interactive sales questions to keep your presentation alive.

Sales Learning Program Step 6
Leveraging your sales Results with Questions That sell sales learning program

• Unconventional sales questions that create your unique competitive advantage.
• Probing sales questions that create impact and meaning.
• Strategic questions that build lasting business relationships.
• Helping customers discover unmet needs using these questions.

Sales Learning Program Step 7
Focusing on Future sales Prospects & Opportunities

• 3 questions to stretch your comfort zone.
• Strategic questions to let go of unproductive activities.
• Building sales team camaraderie through questions that sell.
• Asking the right sales questions to create your future.
• Questions that sell – break out of the order taking mind set.